From customer signals to action: the AI-first future of product development

Today, we launched the Dovetail customer intelligence platform—the first always-on, AI-native system that transforms customer feedback into real-time intelligence, and—most importantly—into action.

Action is the difference between knowing what customers say and actually delivering what they need. Yet product development remains stuck in old ways of working that break momentum. And at the heart of the problem are two bottlenecks.

The first is understanding customers—slowed by scattered feedback, manual analysis, and siloed understanding. The second is what comes next: filing that understanding into PRDs and tickets that sit in backlogs while code races ahead. Building is fast. Understanding is slow. And the tools we use to connect them are outdated.

With Dovetail, that gap finally closes. Our AI takes customer signals, structures them into requirements, and delivers them into prototyping and coding environments. Last week, we announced our partnership with Alloy, the collaborative prototyping platform. This means feedback in Dovetail can already become live prototype options for product managers to review. Integrations with coding platforms are coming soon, completing the loop from signal to code.

Instead of managing backlogs, teams manage momentum—keeping development speed and customer understanding in sync.

This is the new product development cycle: customer signals become intelligence, intelligence becomes prototypes and code, humans review them, and the loop continues with new customer feedback. All of it happening seamlessly on the Dovetail customer intelligence platform.

The operating system for customer-led product development

Dovetail runs as a continuous cycle that connects every customer signal to product action.

Centralize. Analyze. Query. Act. Each stage drives momentum—so understanding never slows building.

With today’s launch of the customer intelligence platform, we’re introducing a wave of new features that make this cycle real. From Salesforce enrichment and Gong call themes to AI-powered analysis, chat, and agents, every part of the system now works together—so teams can move from customer feedback to build in record time.

Let’s walk through what’s new. Try these features or activate them in beta—click the links in each section.

Centralize

Bring every customer voice into one connected system of record.

With the Salesforce integration (GA, Business and Enterprise), you can enrich every piece of feedback with commercial context. Just connect the integration in-product, and Dovetail automatically syncs ARR, account tier, and opportunity stage from Salesforce. If you’re a product manager, you can instantly see which feature requests are coming from top-tier enterprise accounts versus free users—so you can prioritize work by business impact.

The new Gong integration (open beta) captures the true voice of the customer from every sales and success call. Once connected, Dovetail automatically extracts key themes from Gong and surfaces them in Channels, where you can visualize those themes longitudinally over time. Designers exploring onboarding friction can jump straight into these surfaced insights, grounded in real customer quotes from demos and sales calls—no need to chase down recordings or summaries.

With the Outset integration (GA, all plans), you can now scale customer conversations without sacrificing depth. Outset’s AI-driven platform enables teams to conduct thousands of AI-moderated interviews simultaneously, across any language, and automatically generates structured insight reports. Those reports flow directly into Dovetail, where they sit alongside every other source of feedback—from tickets and surveys to calls and app reviews—giving teams a complete, centralized view of customer intelligence. A product manager can analyze themes emerging from hundreds of synthetic interviews, then connect those insights to sales or support data to validate demand before building.

Analyze

Turn raw feedback into structured customer intelligence.

With Segments (GA, Enterprise-only), you can create and save segments directly within your contacts database. These segments can then be used to compare how different customer groups feel and behave by filtering feedback using commercial metadata like ARR, plan, region, or CSM. You can visualize these segments on your Dashboards or within Channels to see how themes trend across audiences. For example, PMs might see “integration speed” mentioned twice as often by enterprise customers, while designers notice “dashboard layout” climbing among new users—clear signals that guide roadmap and UX priorities.

Soon, Dashboards (Enterprise-only, coming soon) will make those signals visible at a glance. Visualize sentiment, competitor mentions, and feature themes in one place, with longitudinal views that track how customer experience evolves over time. A design lead can watch onboarding satisfaction improve with every release—evidence of progress that keeps the team aligned.

Query

Ask questions in natural language—and get contextual, cited answers.

With Contextual Chat (GA, all customers), you can ask Dovetail anything—“What’s driving churn in enterprise accounts?”—and get an answer backed by real evidence. Chat automatically scopes itself to the dataset in front of you and cites every source, helping PMs and designers surface insight fast without manual analysis.

And when you’re ready to share, spin those insights straight into AI-generated Docs. A PM might turn a conversation about “integration issues in Tier 1 accounts” into a PRD draft, complete with citations and highlight reels. Designers can generate instant VoC summaries or research reports from the same flow—no switching tools, no lost context.

Act

Close the loop between customer insight and product change.

Agents (closed beta) take the manual work out of follow-through. They monitor your Dovetail data, reason over it, and act on your behalf—sending monthly VoC summaries, flagging emerging issues, or posting early-warning alerts into Slack. A design lead could configure an Agent to watch for repeated usability complaints in a specific workflow and automatically trigger a daily digest for the design team—so recurring issues never go unseen.

With the Linear integration (GA), PMs can turn insights into action in a single click. Create or link issues directly from Channels or projects, bringing customer voice straight into your delivery pipeline. A product manager might spot a recurring “integration speed” complaint and convert it into a Linear ticket instantly—prioritizing and tracking the work through to resolution.

Meanwhile, AI Docs (open beta) make communication effortless. Generate PRDs, summaries, or VoC updates complete with citations and video highlights—perfect for briefing engineering or leadership without days of slide-building.

Finally, the Alloy integration bridges insight and design. Feedback flows straight into Alloy, where PMs can bring prototypes into sprint meetings or stand-ups to show, not tell—helping teams align faster and act with clarity. A product manager might present customer-driven prototypes in sprint planning to influence their team and kickstart conversations about how customer feedback should drive design direction.

Every stage designed for speed and action

Together, these capabilities ensure that customer signals don’t just accumulate—they flow continuously into analysis, understanding, and action. Dovetail turns feedback into forward motion and seamlessly integrates into the product development stack your team uses.

On an eligible plan? Head to settings and turn on beta features today. Enterprise-only features? This is the perfect time to take Dovetail to the next level. Talk to our team to unlock Salesforce enrichment, Segments, Dashboards, and more. Want early access to Agents? Join the waitlist and be among the first to try them.

Intelligence at the organizational scale

Building great products isn’t the responsibility of one team. Every customer-facing role—sales, success, product, design—has a signal to contribute. But until now, those signals have been fragmented: trapped in separate tools, summarized inconsistently, or overlooked entirely.

The customer intelligence platform changes that. By assembling every voice in one place, analyzing them with AI, and making them accessible, Dovetail creates a single foundation for organizational intelligence. It means the entire company can move together—confident in what customers are saying, what matters most, and what to do next.

For a head of product, it means confidence that decisions are tied back to a live, always-on source of truth—not anecdote. For executives, it means breaking down silos in the interest of serving customers; sales, design, product, and success work from the same understanding. For every team, it means clarity, direction, alignment, and lock-step AI-assisted action.

This isn’t about a single department. It’s about organizations moving in sync with their customers. That’s the shift—and the customer intelligence platform makes it possible.

Where AI speed meets customer direction

AI has already transformed build speed. Now, customer intelligence moves just as fast, thanks to our customer intelligence platform. Our Alloy partnership is already live. Integrations with coding platforms are next, and with them, the loop from customer signal to code will be complete.

That’s the missing link. That’s what turns speed into value. And that’s the future of product development we’re building with you.

Watch the Fall Launch keynote for the full deep dive into how the customer intelligence platform works. Haven't tried Dovetail yet? Talk to our team to discover how you can unlock always-on customer intelligence for your team, or dive in and get started for free.