From insights to impact in medical products— Evolving our research practices to more effectively shape product success

Can your research keep pace with medtech innovation? When patient outcomes are at stake, there's no room for guesswork. Yet, traditional research often struggles to meet the speed and complexity of today's medical product development. Join two industry experts to explore evolving research practices for both physical devices and digital health tools. This session will help you refine your craft, from segmentation to insight activation, to better support the quadruple aim: improving care, health outcomes, cost efficiency, and the clinician experience. You’ll learn how to:

• Identify the right problems to solve

• Recruit patients and HCPs with thoughtful segmentation

• Execute studies with rigor and impact

• Engage internal stakeholders meaningfully in the process

• Translate research into decisions that drive product success

Meet the speakers:

Founder of Bridge Design and former head of Product Management, Industrial Design & UX at Neptune Medical. Bill brings over 35 years of experience across medical device design, digital health, and surgical robotics. He’s also a frequent speaker and educator with a passion for empowering the next generation of medtech innovators.

Maegan combines her expertise in clinical care, product strategy, and service design to help technology and behavioral health companies achieve meaningful results. A Dovetail Expert, she brings a strategic yet deeply empathetic approach to research and product development. Got a question for our speakers? Whether it’s about medtech research challenges, recruiting patients or clinicians, or turning feedback into impactful product decisions—ask us!