How to power your product strategy with customer intelligence—a PM’s guide

We know that as a product manager, you’re under a lot of pressure. You’re constantly pushed to accelerate your speed to market, build, and release new features that differentiate your solutions. However, shipping features quickly is only half the battle. Understanding what to build is the real differentiator.

This is where Dovetail becomes your biggest ally. Think of it as the strategic brain behind your product development. It helps to define what you build by assembling customer data, analyzing it, identifying the highest-value product decisions, and triggering action. It can shape your roadmap based on what your customers truly need, while enabling you to orchestrate a network of agents to conduct the work you don’t have time for. Fast-track the traditional product development cycle and move from raw feedback to actionable code in record time.

How does Dovetail’s agentic customer intelligence help PMs?

Dovetail metabolizes your customer data from all sources and transforms it into actions that power your product roadmap. It’s not just about helping you to make better decisions. It’s about triggering real work so that your team can ship with speed and confidence.

We’re giving you the power to deploy agents to automatically analyze and act in various ways that propel your roadmap forward. Anticipate issues before they become problems, identify emerging trends, and align your entire team around real customer needs.

Want to know when there are unusual spikes in product feedback from high-value customers? Get alerted where you work—Slack, Teams, email—so that you can act instantly. Want to embed top signals from your customer success team's calls into your roadmap? Get a weekly podcast wrap-up of CS calls that alerts you about churn reasons and emerging trends. Trigger ticket creation for urgent support requests to ensure customer issues are resolved before they become real problems, and more. While Dovetail does all of the busywork, you always have control over which levers to pull to ensure it’s analyzing and acting in the areas that matter most.

So, how can you set up your customer intelligence platform to propel your roadmap forward?

Connect your data sources

Connect and analyze the full spectrum of data across every interaction, tool, and team. Once set up, data automatically streams into your customer intelligence platform, where Dovetail’s AI analyzes it. Our new Gong and Salesforce integrations let you bring sales intelligence and commercial metadata directly into Dovetail. Identify market trends and track shifts in customer sentiment amongst selected subsets of customers. With our Salesforce integration, you can now connect customer intelligence with business impact, allowing you to prioritize your roadmap based on actual commercial value.

Analyze what matters most

Once your data is connected, your customer intelligence platform does the heavy lifting. It analyzes your data in real time, so you can understand what to act on without spending hours sifting through raw feedback.

• Continuously monitor feedback in Channels Get a complete view of customer sentiment from CSAT scores, NPS results, app reviews, and support tickets, all in one place. Set up agents to automate analysis and establish an early warning system for critical issues or product anomalies with proactive alerts. Track specific keywords, topics, or metrics around the clock and receive insights directly to where you work: Slack, Teams, or email.

• Visualize the “why” with dashboards Customizable dashboards in Dovetail turn qualitative data into actionable quantitative intelligence. Get an always-on snapshot and visual overview of your feedback. Track key metrics like customer sentiment, support request themes, and app store ratings, and interact directly with charts using agentic chat. Ask your charts questions like, “What’s driving negative sentiment right now?” or “Why has there been a peak in NPS?”. It will analyze the data and provide clear answers. Don’t just see the trends—understand the reasons behind them.

• Analyze high-volume feedback Dovetail’s AI-native platform unlocks actionable intelligence from every sales call, interview, survey, document, and more, so that you can get a clear view of customer needs and take meaningful action.

Deliver on real-time customer needs

Move from insight to code, faster. Validate hypotheses, justify roadmap priorities, and iterate rapidly based on feedback.

• Use Chat to instantly check your assumptions. Ask questions like “Why are financial customers churning?” or “What is [customer] saying about our new product update?” Get instant cited responses and navigate directly to the source in your data for further context.

• Generate shareable assets, instantly, like Voice of the Customer reports and product requirements documents, complete with cited evidence, with AI docs. Deliver timely product actions with confidence, make critical decisions faster, and easily back your work with clear customer evidence.

• Close the loop on customer feedback: Link customer feedback to Linear projects to ensure that your development team is always working on what matters most to your users. As soon as you spot an emerging trend or an urgent support request in Dovetail, you can create a Linear issue directly from the piece of feedback. This direct line from feedback to code eliminates friction and accelerates your ability to respond to customer needs.

Unlock agentic intelligence that does the work for you

Dovetail does the heavy-lifting for you. Stop guessing what customers want and start building what you know they need. Ready to power your product strategy with the industry’s leading customer intelligence platform?

Discover how Dovetail can help you build better products today. Want to see what we’ve launched? Check out our Fall launch blog or watch the Fall Launch keynote for the full deep dive into how the customer intelligence platform works.

Haven't tried Dovetail yet? Talk to our team to discover how you can unlock always-on customer intelligence for your team, or dive in and get started for free.