Who can use channels
👤 Available on Professional and Enterprise plans
đź”’ Managers and Contributors can create and manage channels
Turn all your customer feedback into real-time insights with channels. Uncover trends and build products people love. Bring your support tickets, product reviews, and continuous feedback into one place and let Dovetail make sense of it.
Channels continuously classifies and tracks themes in large data sets. This is done by connecting to your feedback sources with direct integrations to keep your finger on the pulse of high-volume customer feedback and gain real-time insights.
Channels is powered by generative AI. We build upon established technology from Anthropic, ensuring reliability and privacy, and utilize specific models to manage large data sets efficiently without training on your sensitive data.
Themes are generated from the individual data points imported into a channel. A data point is a single piece of feedback that is imported to a channel in Dovetail. It could be a support ticket, an NPS response, or any kind of continuous product feedback. A theme is a collection of data points with a title.
All Professional and Enterprise workspaces can import up to 250 data points per month and purchase additional data points by navigating to Settings → Billing.
Managers and Contributors can create a new channel sidebar under Home or Browse pages. You can create a channel to track themes in support tickets, CSAT/NPS responses, churn responses, app store reviews, and in-product reviews.
To do this, click New
and select Channel
.
From there, import data via an available first-party integration, Zapier, or API. These options will automatically sync data into your channel. You can also import a CSV manually.
In a channel, Dovetail generates high-level topics to organize and refine key themes from your data. You can enhance AI-driven topic generation by adding context.
When creating a new channel, you will be instructed to provide details such as your role, specific goals, or key focus areas to create dynamic, tailored topics that align with what you're interested in.
To do this, in the textbox under Context enter your details as a prompt. For better results, you can also refine your prompt using Enhance context
.
Next, our AI will surface a list of auto-generated topics and descriptions based on your imported data and context. You can choose to keep, remove, or add your own topics.
From there, confirm the topics for your channel and select Finish
.
You can update or edit context anytime within a channel. Simply open the channel, click •••
in the top-right corner, and select Context
. Enter your details as a prompt, hit Save
, and let the AI generate topics that focus on what truly matters to you. Updating this will only affect future classification.
When adding context to a channel:
Highlight the top 2–3 goals that apply across all the data. Keep it concise and under 10,000 characters.
Prompt using natural language and have a meaningful and quick-to-understand structure.
We recommend to keep it relatively broad. For example, if you go too granular to say “Missing features about intuitive navigation”, you might miss out on other “Missing features” that could be interesting or have to compensate by prompting with more text than necessary.
For example:
I am a Product Manager interested in feedback related to product intuitiveness in these product reviews. Highlight points where users felt confused, lost, or unsure how to proceed. Include any suggestions for improving clarity, flow, or ease of use.
You can also add your own custom category, topic, or area of interest to organize themes and track what’s important to you. For a Channel, you can create up to ten topics in total that can be updated at any time.
To do this, select + New
in the sidebar.
Next, add a title and a brief description to help guide how we generate themes and classify data points.
From there, click Create
. Once created, we will create new themes and classify any existing and new data points into these.
You can also remove a topic from your channel if it is no longer needed. When removed, this will also remove any themes created within it. Data points classified under these themes will remain in your Channel.
To delete a topic from your Channel, hover over your topic in the sidebar, click •••
then select Move to trash
.
You're always in control of your data. Once themes have been generated, you can merge any that are overlapping, edit to refine the title, or create your own if something was missed!
To merge themes, simply select multiple themes and press Merge
from the top of the theme table.
To edit a theme, select the ... menu next to the theme name and, select Edit
. You will see a dialogue box where you can change the theme title and description. Press Save when done.
To create new themes and keep track of what's relevant to you, click +
New in the sidebar or on the themes list.
From there, enter the theme name and description to help guide data classification and theme detection.
You can add new data sources within a channel at any time.
To add an additional data source to a channel, open your channel and click on Source
in the top right of the screen.
From there, you will be able to see which sources are connected to your channel as well as connect a new source. Select Add source
and complete steps to connect a new integration or import a CSV spreadsheet of new data to your channel.
Channels is billed by the total number of data points used in all channels across a single workspace. To help you keep on top of your team's usage, you can quickly review how much data has been used for an entire workspace.
To do this, open Settings
, select Billing
and navigate to Add ons.
From there, you will be able to see Channels and review the usage period dates alongside the number of data points used for that period.
For a specific channels, you can also get a quick view of your usage by clicking on Sources
in the top right corner of your channel.
Admins can purchase a Channels add-on to increase the monthly limit for Channels across a workspace. For more information, see our article here.
A single data point imported into a Channel contributes to usage. For example, a single conversation imported from Zendesk or Intercom counts as a single data point. Total usage is aggregated across all channels in your workspace. By default, workspaces on the Professional and Enterprise plans have 250 data points per month included in their plan for dedicated use in Channels.
The usage period resets every month from the workspace billing date. This is applicable for plans billed on both a monthly and yearly billing cycle.
Once you reach the usage limit for the month, no new data points will appear in your channel. You can continue to access all data that has been imported previously, move data points, and update the themes list.
This also means that there will be no extra charges for overages and if necessary, you can choose to upgrade your data usage for your plan.
The usage period resets every month from the workspace original billing date. This is applicable for subscriptions billed on both a monthly and yearly cycle.
Yes! If you have purchased a Channels add-on, a workspace admin can upgrade to increase or downgrade to decrease the number of data points you wish to have analyzed per month. For more information, see our article here.
There are a few important things you will need to know before upgrading or downgrading your Channels add-on:
If you upgrade in the current billing cycle, the new limit will apply immediately, and data points in the current cycle will be imported and analysed in Channels (up to the new limit).
If you upgrade in the next billing cycle, only the data points that come in during the new cycle will appear in Channels. You will lose the data points from the previous cycle that were not imported.
When downgrading and decreasing your limit, the new limit will apply immediately and no new data will appear in Channels. Any historical data will still be available.
No, you cannot export data from a channel like regular project data. This includes imported data points, generated themes, or generated summaries.
For details on your data, see Responsible Use on Dovetail AI features.
The current Artificial intelligence development policy in our trust center is still relevant and covers what is required to use channels.
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Last updated 20 June 2025
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