Create your first report

The word 'insight' has a variety of different definitions. In Dovetail, an 'insight' is a specific object type where you summarize and share your research findings in a simple format, connected directly to your raw data.

Insights are flexible to work as an atomic finding or as structured as a formal research report. In an insight, stakeholders can stay up-to-date with the latest research as well as trace customer quotes and video snippets back to their original source.

• To create a new insight, open Highlights in the sidebar, select a group of related highlights, and choose ✨ Add to insight. The most common way to create an insight.

• Another way to create a new insight is to open Insights in the sidebar and select + Create insight.