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Analysis & Methods
Your customer feedback pile needs a makeover: A system for sorting so you’ll always work on the right things
Your product discovery is probably fluffy and unhelpful
From IQ tests to design thinking: The complex origins and invisible legacy of brainstorming
Did bad data drive your last decision?
Personas make a comeback?
The pitfalls of continuous discovery research (and how to avoid them)
Why you need to conduct strategic UX research
Build together: why co-design beats focus groups
Do we need rigor in UX research?
Should UXRs give in when leadership wants to rely on demographics?
Your customer feedback pile needs a makeover: A system for sorting so you’ll always work on the right things
The pitfalls of continuous discovery research (and how to avoid them)
Do we need rigor in UX research?
Your product discovery is probably fluffy and unhelpful
Did bad data drive your last decision?
Why you need to conduct strategic UX research
Should UXRs give in when leadership wants to rely on demographics?
From IQ tests to design thinking: The complex origins and invisible legacy of brainstorming
Personas make a comeback?
Build together: why co-design beats focus groups
