Topic - Analysis & Methods

Analysis & Methods

Your customer feedback pile needs a makeover: A system for sorting so you’ll always work on the right things

Your product discovery is probably fluffy and unhelpful

From IQ tests to design thinking: The complex origins and invisible legacy of brainstorming

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Juicy, inspiring content for product-obsessed people. Brought to you by Dovetail.

The only game where being good at whispering means you're bad at winning.

The only game where being good at whispering means you're bad at winning.

Did bad data drive your last decision?

A good persona is like a window into your customer's soul. Or at least their shopping habits

A good persona is like a window into your customer's soul. Or at least their shopping habits

Personas make a comeback?

Go with the flow.

Go with the flow.

The pitfalls of continuous discovery research (and how to avoid them)

Long-sighted.

Long-sighted.

Why you need to conduct strategic UX research

Build together.

Build together.

Build together: why co-design beats focus groups

Embracing rigor.

Embracing rigor.

Do we need rigor in UX research?

Human understanding.

Human understanding.

Should UXRs give in when leadership wants to rely on demographics?

Your customer feedback pile needs a makeover: A system for sorting so you’ll always work on the right things

Subscribe to Outlier

Juicy, inspiring content for product-obsessed people. Brought to you by Dovetail.

Go with the flow.

Go with the flow.

The pitfalls of continuous discovery research (and how to avoid them)

Embracing rigor.

Embracing rigor.

Do we need rigor in UX research?

Your product discovery is probably fluffy and unhelpful

The only game where being good at whispering means you're bad at winning.

The only game where being good at whispering means you're bad at winning.

Did bad data drive your last decision?

Long-sighted.

Long-sighted.

Why you need to conduct strategic UX research

Human understanding.

Human understanding.

Should UXRs give in when leadership wants to rely on demographics?

From IQ tests to design thinking: The complex origins and invisible legacy of brainstorming

A good persona is like a window into your customer's soul. Or at least their shopping habits

A good persona is like a window into your customer's soul. Or at least their shopping habits

Personas make a comeback?

Build together.

Build together.

Build together: why co-design beats focus groups