Sara Fortier is the CEO and Founder of Outwitly Inc., a woman-owned UX and service design staffing and consulting agency that helps clients create better products and services across diverse sectors. With 15+ years of experience in UX design and research, including four years in Silicon Valley, Sara has grown Outwitly into an 8-figure business, delivering work for government and Fortune 500 clients across North America including Apple, Microsoft, Telus, and AT&T.

Sara is also the author of Design Research Mastery (BIS Publishers), a guide to leading research that builds both stakeholder buy-in and great products. She holds a Master of Design and a Bachelor of Industrial Design from Carleton University, where she has also served as a sessional instructor at the School of Industrial Design. She lives in Winnipeg with her husband, two children, and a Siamese cat named Nila.