Many PM/POs believe product management can be mastered through books, YouTube videos and overly-theoretical courses. My experience said that approach was COMPLETELY wrong. Over 10 years as a founder and product consultant taught me one simple thing: That product was something that had to be experienced. In the real world. Hands-on. By building‚ and working on, a real product from problem to discovery to product strategy through to validated solution. So, during lockdown 2020, I decided to start a new business to help people master product in practice—and fast-track their path to Head of Product in the process. In just three months, we achieved profitability (with zero investment), a 93 percent retention rate (industry average is 20-30%) and helped 90-plus percent of our students achieve their goals, whether that be promotion, a new job, or to become more confident and effective as a product leader.