The hottest thing on the blockchain: Talking peer-to-peer energy trading with Dr. Jemma Green
With high-profile scandals and a market downturn, Web3 tech has taken a hit. But beyond currency and NFTs, there remains a strong case for the emerging technology.
_“I called my mother over and said, “Mum, could you hold the baby while I talk to this person?” _
Dr. Green is describing the day in her hometown of Perth when she first met her business partner, John Bulich, and discovered blockchain. Having just given birth to her first daughter, Green recounts scrambling out of her house clothes in time for the meeting and tells me about the moment she heard about this blockchain thing. It was going to change the world.
Behind every founder, every technology, is an aha moment. It’s endlessly fascinating to listen to the unlikely encounters and twists of fate that herald new enterprises. Amidst all the web3 hype for the creative industries, I think most haven’t caught on to what distributed ledger tech can do for the energy transformation to renewables. Dr. Jemma Green, however, figured all this out years ago. Back in 2016, Bulich and Green immediately saw what this tech could do for building decentralized, renewable energy communities. Understanding how blockchain could help communities trade renewable energy, the two decided there and then, on their first encounter, to set up a company—and Powerledger was born.
But Green’s ideas about blockchain and peer-to-peer energy trading didn’t start in Perth. Following a career in banking and a master’s in sustainability at the University of Cambridge, Green embarked on a nine-month hiking sabbatical while she considered her next steps.
“I’ve never been someone who could sit and meditate, but I found hiking a kind of meditative experience,” Green explains. “And all of these ideas started popping into my head. One particular idea was to build an eco-village. It was a bit of a radical thought, but it persisted and wouldn’t really go away.”_ _
Encouraged by the Mayor of Fremantle, Green did work on developing an eco-village as part of an applied PhD. Green recounts how she wanted to create a “marketplace” within an apartment building in the eco-village so residents could fairly trade renewable electricity.
So, what was the answer to Green’s question? What can blockchain do with electricity? As it turns out, quite a bit. While Green does describe blockchain as a useful component to support the energy transition, she is quick to pre-empt skepticism and renounce the blockchain fanaticism that accompanied the technology’s nascence.
“Yes, you can do nearly all of it without a blockchain, just as you can have supermarkets without barcodes. You’re not going to say: ‘I’m going to that Waitrose because it’s got barcodes,’ no. But because it’s got barcodes, the system is more efficient, stock control is better, there are less mistakes at the cashier.”
Green explains that having blockchain in the background for record-keeping builds trust in the system, which is necessary to encourage participation in new markets. Another reason is to reduce the risk of issues with trades.