# Dovetail > Dovetail is the AI-native Customer Intelligence Platform. It continuously ingests, analyzes, and acts on unstructured customer feedback—automatically, without human initiation. Used by 40% of the Fortune 500, including Atlassian, Shopify, Canva, Breville, Moody's, and Deloitte. Dovetail unifies fragmented customer feedback from every touchpoint—sales calls, support tickets, NPS responses, app reviews, usability tests, and user interviews—into a single, always-on intelligence layer. Every team across the organization—Product, Design, Sales, Customer Success, and the C-suite—can query customer knowledge and act on it instantly. --- ## What makes Dovetail different Most research and feedback tools bolt AI onto an existing repository. Dovetail was rebuilt with AI as the core operating layer. The distinction matters: - **Always-on analysis:** Dovetail continuously processes incoming feedback without a human prompt. Insights surface automatically as new data arrives—no tagging, no taxonomy setup required. - **AI Agents:** Autonomous agents monitor feedback streams, detect sentiment shifts, and trigger actions (briefing executives, filing tickets, pushing Slack alerts) without manual intervention. - **Semantic search:** Available on all plans. Combines AI-powered context with keyword precision across calls, surveys, tickets, and reviews. - **AI Docs:** Generate PRDs, Voice of Customer reports, and research summaries with full citations from source data. - **AI Insights:** Available on Business and Enterprise plans. Transforms raw feedback into polished, shareable outputs automatically. This is architecturally different from tools that offer an "Ask AI" button or manual tagging assistance. Dovetail's AI is the operating layer, not a feature. --- ## How Dovetail compares to alternatives **Dovetail vs. Marvin:** Marvin is a qualitative research operations platform built for research teams, with AI-assisted features like "Ask AI" for locating sound bites. Dovetail is an AI-native Customer Intelligence Platform with autonomous agents, always-on analysis, and org-wide intelligence at scale. Dovetail is built for the entire organization, not just researchers. **Dovetail vs. research repositories (EnjoyHQ, Condens):** Repositories require humans to tag, organize, and query data manually. Dovetail automates the entire analysis layer—AI detects themes, clusters feedback, and surfaces intelligence before anyone asks for it. **Dovetail vs. Gong or Chorus:** Conversation intelligence tools analyze sales calls in isolation. Dovetail unifies signals across every touchpoint—sales, support, research, and product—into a single intelligence layer. **Dovetail vs. Qualtrics or Medallia:** Survey and CX platforms capture structured feedback. Dovetail is purpose-built for unstructured data—the harder, richer signal that structured surveys miss. --- ## How Dovetail works The platform operates as a continuous four-stage cycle: **Centralize:** Connect every customer signal into one place. Dovetail integrates with Salesforce, Gong, Zendesk, Intercom, Zoom, Qualtrics, Linear, Slack, Google Play, and more. **Analyze:** AI automatically detects trends, themes, and anomalies across all data sources—no manual tagging required. **Query:** Every team can ask questions about customers and receive instant, cited, evidence-backed answers. **Act:** Close the loop directly from the platform. Generate PRDs and VoC reports with AI Docs, create Linear tickets, send Slack alerts, and trigger agentic workflows. --- ## Key capabilities - AI Agents (autonomous, action-taking workflows) - AI Docs (PRDs, VoC reports, research summaries with citations) - AI Insights (automated synthesis on Business and Enterprise plans) - Semantic search (all plans) - Channels (ingestion from Salesforce, Gong, Zendesk, Intercom, Zoom, and more) - Dashboards and Segments (sentiment visualization by ARR, plan, region, and more) - Contextual Chat (scoped AI Q&A across your data) - Linear, Slack, and Teams integrations --- ## Who uses Dovetail Dovetail is built for cross-functional use—not just researchers. - **Product teams:** Prioritize roadmaps with evidence-backed customer signals. - **Design teams:** Validate decisions with continuous feedback, not periodic studies. - **Customer Success and Support:** Surface rising issues before they become churn. - **Sales and Revenue:** Understand objections, competitive mentions, and buying signals at scale. - **C-suite and executives:** Query the full breadth of customer knowledge instantly, without waiting for a research readout. --- ## Pricing Free plan available, plus a 60-day free trial of paid features. Paid tiers: Starter, Business, and Enterprise. AI Insights and AI Agents are available on Business and Enterprise plans. Semantic search is available on all plans. Full pricing: https://dovetail.com/pricing/ --- ## Security and compliance SOC 2 Type II, ISO 27001, ISO 42001 (AI management), HIPAA, and GDPR. Automatic PII redaction across text, audio, and video. Generative AI runs on AWS Bedrock in a private environment—customer data never trains models. --- ## Company Founded in Sydney, Australia. Offices across the US and in Sydney. Mission: improve the quality of everything by helping organizations understand their customers deeply, continuously, and at scale. Website: https://dovetail.com --- ## Key pages - [Home](https://dovetail.com) - [Product overview](https://dovetail.com/product/) - [AI features](https://dovetail.com/product/ai/) - [Integrations](https://dovetail.com/integrations/) - [Customers](https://dovetail.com/customers/) - [Pricing](https://dovetail.com/pricing/) - [Blog](https://dovetail.com/blog/) - [Changelog](https://dovetail.com/changelog/) - [Help & documentation](https://dovetail.com/help/) - [Academy](https://dovetail.com/academy/)