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Social Media Content Creator

Dovetail is the world’s leading customer insights hub, helping thousands of teams build better products. From user feedback and customer interviews to support tickets and sales calls, Dovetail helps you uncover insights fast—no matter the method. Driven by ambition and innovation, the Dovetail team is customer-obsessed and on a mission to help the world improve the quality of every thing. Join the ranks of Atlassian, The New York Times, Spotify, Universal, Porsche, Starbucks, and thousands more as they put their customer first with Dovetail and improve the quality of their thing.

Founded in 2017 by Benjamin Humphrey and Bradley Ayers, Dovetail has 100+ employees across offices in Sydney and San Francisco.

Are you passionate about creating captivating animated and video content to ignite conversations online? We’re searching for a dynamic content creator to join our growing team of specialist creatives.

In this role, you'll dive deep into crafting engaging content that resonates with our audience, grows our community, and amplifies Dovetail’s presence across social media platforms. You'll have the freedom to bring fresh ideas, experiment with bold creative, and be a part of a close-knit team that’s constantly improving and evolving our brand to deliver the best experience for our customers.

Who you’ll work closely with

Tia, Artist in Residence
Tia Alisha
Art Director
Charlie Yuncken
Video Producer
Alissa Lydon
Product Marketing Lead

What you’ll do

  • Engage and grow our audience. Produce content that captures attention and encourages interaction to excite and expand our audience. Experiment with different content formats to find the right mix for our audience.

  • Set trends. Stay ahead of social media trends to tailor our content strategy for maximum impact and engagement. We have a high quality bar, so we’re looking for someone who’s got their finger on the pulse, has a keen eye for aesthetics, and isn’t afraid to push boundaries.

  • Drive brand awareness. Develop tactical brand campaigns with our marketing and product teams to reach new audiences and increase brand awareness. You’ll also proactively look for opportunities to improve and evolve our brand persona.

  • Manage content creation. Develop dynamic and immersive animated and video content that aligns with our brand identity and vision with persuasive and on-brand copy that captures our brand's voice and values.

  • Innovate our product stories. Transform product updates and features into compelling narratives through creative social media campaigns that resonate with our audience.

  • Remix existing content. Repurpose existing content from diverse sources into fresh and captivating social media content, maintaining a consistent brand narrative.

  • Share insights. Dive into analytics to uncover insights that fuel creative strategies, focusing on content performance and audience behavior.

Your background

  • Social media. You have a deep understanding of social media platforms, trends, and storytelling techniques, complemented by analytical skills to measure performance and optimize future campaigns.

  • Channel engagement and growth. A portfolio that demonstrates experience in creating social media content with strong audience engagement and growth, working with modern software such as Adobe Creative Cloud, CapCut, Notion etc.

  • Brand champion. You understand how to achieve brand cohesion across all channels with the ability to translate brand strategy, identity and voice into intentional, thoughtful creative visuals and copy.

  • Highly collaborative. Comfortable working cross-functionally with adjacent roles to plan and deliver projects with velocity and intentionality.

  • Excellent communication. Ability to convey opinions, thoughts, and feelings with other teammates, founders, and customers. Honest, thoughtful, and transparent communication is critical.

  • Pragmatic and adaptive. You thrive in a dynamic, fast-paced environment and are adept at managing multiple projects and meeting deadlines independently.

  • A great attitude. The right attitude towards a sense of urgency, risk, and uncertainty about the future that comes with working at an early-stage startup. This is an opportunity to be involved in an exciting journey from the very start.

  • Self-starter. You demonstrate a strong sense of ownership over projects, take initiative to seek solutions independently and know when to bring in members of the team to collaborate.

All roles
Sydney, Australia
Full time
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Equity for everyone

Everyone’s an owner at Dovetail—receive equity options along with a competitive base salary.


Find your people. From running to go-karting, bouldering to surfing, there is a club for everyone.

Equal parental leave

We offer an inclusive framework of 20 weeks equal paid leave to support new parents.

Modern and pet friendly offices

Bring your pooch to our modern, ergonomic offices, plus enjoy organized monthly events.

Flexible work life balance

Whether you're a parent, student, or juggling a million things, we get it. While we're an office-first culture, we work together to make your schedule work for you.

Develop and grow

Take a course, attend a lunch and learn, or head to a conference! We love to support you any way we can.

Extra paid days off

Enjoy ad-hoc ‘KitKat days’ to take a step back and spend it however you like.

Health is wealth

Every Dovetailer has access to Uprise (Employee Assistance Program) for themselves as well as their families.

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