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Marketing Operations Manager

Dovetail is the world’s leading customer insights hub, helping thousands of teams build better products. From user feedback and customer interviews to support tickets and sales calls, Dovetail helps you uncover insights fast—no matter the method. Driven by ambition and innovation, the Dovetail team is customer-obsessed and on a mission to help the world improve the quality of every thing. Join the ranks of Atlassian, The New York Times, Spotify, Universal, Porsche, Starbucks, and thousands more as they put their customer first with Dovetail and improve the quality of their thing.

Founded in 2017 by Benjamin Humphrey and Bradley Ayers, Dovetail has 100+ employees across offices in Sydney and San Francisco. We've created a unique environment to help us achieve our challenging mission. A culture that aspires to excellence, where nothing is too small to be improved.

Who you’ll work closely with

Alissa Lydon
Head of Product Marketing
Tom Mansfield
VP of Marketing
Patrick Sweeney
Marketing Strategy & Analytics

What you’ll do

  • Infrastructure and systems: You’ll own our marketing tech stack, onboarding and continuously optimizing our systems and tooling to ensure it supports efficient execution across all of our marketing channels. Ensure interoperability and data integrity for accurate reporting and KPI tracking

  • Marketing automation. You'll manage the implementation of new marketing automation programs, including audience list creation, lead capture & routing rules, and reporting template creation. Work with marketing team to identify ideas and opportunities across all stages of the customer lifecycle to optimize adoption, activation and retention.

  • Lead management and optimization. You'll partner with Marketing, Sales, Revenue Operations, and Growth teams to continuously optimize lead upload, matching, and tracking processes. You will also help build and/or define lead attribution and analyze campaign performance to help improve lead quality and conversion rates.

  • Data, reporting and forecasting. You'll work closely with our Data team to monitor, analyze and report on the performance of our marketing and sales funnel. Provide insights into campaign effectiveness and lead performance, and use those insights to provide recommendations for optimization.

Your background

  • Proven experience in marketing operations, preferably in a SaaS environment.

  • Strong proficiency with marketing technology platforms.

  • Experience with marketing automation programs and CRM systems.

  • Excellent analytical skills with the ability to interpret data and generate actionable insights.

  • Strong collaboration skills with the ability to work cross-functionally.

  • The ability to create clarity from ambiguity and drive alignment across a diverse set of stakeholders.

  • Detail-oriented with a focus on data integrity and process optimization.

  • Ability to manage multiple projects and priorities in a fast-paced environment.

At Dovetail, we’re passionate about building and fostering an environment where every team member feels supported and valued. We celebrate individualism, welcoming everyone to show up as their authentic selves every day. It’s no secret that diversity builds the best teams, large or small, so we highly encourage applications from people who identify as part of an under-represented group. Please take a peek at Dovetail’s commitment to Program 50/50 and hear why we’re officially a Great Place to Work on our careers page for more info!

Compensation Range: $135,000-$150,000 base salary. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for equity, benefits.

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San Francisco, California
Full time
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Equity for everyone

Everyone’s an owner at Dovetail—receive equity options along with a competitive base salary.


Find your people. From running to go-karting, bouldering to surfing, there is a club for everyone.

Equal parental leave

We offer an inclusive framework of 20 weeks equal paid leave to support new parents.

Modern and pet friendly offices

Bring your pooch to our modern, ergonomic offices, plus enjoy organized monthly events.

Flexible work life balance

Whether you're a parent, student, or juggling a million things, we get it. While we're an office-first culture, we work together to make your schedule work for you.

Develop and grow

Take a course, attend a lunch and learn, or head to a conference! We love to support you any way we can.

Extra paid days off

Enjoy ad-hoc ‘KitKat days’ to take a step back and spend it however you like.

Health is wealth

We cover 100% of the premium plans for medical, dental and vision. Plus, have access to Uprise (Employee Assistance Program) for you and your family.

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